In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time.

The role of Google is to categorise and organise the world’s information and prioritise the most relevant, authoritative and important information first. So, how do you make sure Google views you as the most authoritative expert on your area of expertise? You build your personal brand to be one!

2021 has seen a huge boom in video content for businesses. Many companies that weren’t embracing the trend a few years ago, began to generate content to keep communication channels open with their audience during the pandemic.

Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners and releasing weekly pulse survey reports. Their January report looked at the hopes entrepreneurs have for their businesses in the coming months. Although outlook varies by industry, a mere 15 percent of retail respondents had an unfavorable view. The others either felt they’d recover in a few months or had experienced no difference. What makes the difference between companies surviving in a post-pandemic world and shuttering their doors? Here are eight ways you should conduct your digital business operations to ensure you make it through to the other side.

What brought you into the world of sales? For many people, the answer comes down to passion. They found something they love to do and decided to dedicate their lives to doing it. Or maybe you were just tired of your previous career and wanted a change. Whatever the reason, at some point, all sales professionals face the same challenge — trying to figure out how to increase profits.  Hiring a business development consultant can eliminate a lot of the guesswork and help you invest money and resources more efficiently. But, what exactly, does the position entail? How do you know if it’s time to get one? And how can you make sure you’re hiring the right person for your business needs?

An agile CMS is essential for ensuring timely, seamless experiences for B2B businesses. The misalignment between disjointed content systems often bothers B2B organizations. As a result, marketers struggle with redundant, old, or unsearchable content that can be very troublesome for organizations to handle. That's why it gets extremely challenging for marketers to engage with customers and prospects across multiple channels and touchpoints in a timely fashion.

B2B marketers now have LinkedIn, a platform where they can listen to their prospects and be listened to. For B2B business, it means sharing values and getting loyal customers. How? With social prospecting. That way, they can connect and interact with customers and do thorough research. For sure, it is not an easy task. To do B2B marketing right and get conversions, marketers need to focus on expertise, content and communication.

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.